Users that purchase online always hesitate when they buy a product that they cannot see nor touch. Put yourself in your potential customers’ shoes: everything they know about the product is represented by an image and a few descripting lines, they are not able to verify personally the details, or to ask for further information to a salesperson as it would be in a real shop. How many questions would they ask before clicking on the purchasing button, and how frustrated are they purchasing blindly!
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